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While SunCast began as the first-ever podcast focused on solar energy for emerging markets back in 2015, it is now a go-to resource for entrepreneurs and sales professionals alike in the renewable energy space.  Today, SunCast is downloaded more than 20,000 times per month by energy & cleantech professionals seeking insight into how to grow their personal and professional skills and business. 

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The show is mostly interview style, and provides valuable insight into the personal and professional lives of industry executives and icons like Jigar Shah (Generate Capital & a few other well-known solar companies), Dan Shugar (PowerLight, SunPower, Nextracker), Mary Powell (SunRun), Abby Hopper (SEIA), Heather Zichal (American Clean Power), George Hershman (SOLV/Swinerton), and more than 400 other intrepid leaders on the front lines of the energy transition.  We discuss where the markets are going, and how you can best position yourself to win based on the collective learning of our guests and host Nico Johnson's own insights from over a decade selling, investing & advising in the Solar industry.

Private video
53:30
Private video
Great leaders aren’t remembered for their data. They’re remembered for the stories that made people care. Storytelling has become a corporate buzzword, but most leaders still confuse it with branding, content, or polished messaging. In this episode, Aaron Nichols breaks down what storytelling actually means and why misunderstanding it leads to disengaged audiences, weak thought leadership, and lost trust. Aaron Nichols is the host of “This Week In Solar” (https://open.spotify.com/show/6KBALbb3w1Dc864mbdM7P1) and Storytelling and Policy Specialist at Exact Solar Timestamps: 00:00 Why leaders who rely on AI risk becoming a disappointment 01:56 Why “storytelling” has become a corporate buzzword 04:37 Facts vs stories and why people don’t remember data 09:17 The power of one human story over big numbers 12:24 Why scale makes people care less, not more 16:59 The Four Rules 26:40 Storytelling as leadership, not marketing 33:38 How AI amplifies weak thinking and weak stories 38:43 The hardest question leaders avoid asking 43:20 A real-world story that actually moved people 51:19 Why storytelling determines whether people follow you Resources: Companies Are Desperately Seeking ‘Storytellers’ (Wall Street Journal): https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e Four Rules of Storytelling That Corporate America Desperately Needs (Aaron Nichols): https://themodernmythmaker.substack.com/p/four-rules-of-storytelling-that-corporate Aaron Nichols, LinkedIn: https://www.linkedin.com/in/aaron-nichols-50a834139/ Listen to Our Podcast and Connect With Us: SunCast Podcast, Spotify: https://open.spotify.com/show/393EtixYJ7mvRZA7fwei8o SunCast Podcast, Apple Podcasts: https://podcasts.apple.com/us/podcast/suncast/id1045871373 SunCast Media, Website: https://www.suncast.media/ This content was brought to you for FREE thanks to our sponsors: - CPS America: https://suncast.media/cps
The 4 Rules of Storytelling Every Leader Must Know
41:01
The 4 Rules of Storytelling Every Leader Must Know
Merry Christmas and Happy Holidays from the SunCas team! In this special episode, Nico Johnson is joined by Jeremy Pingul and Josh Beck. The team reflects on a year of tremendous growth, including surpassing 7 million views on YouTube and celebrating the podcast's 10th anniversary. Together, they review their favorite moments from the catalog, such as the technical deep-dive into "Foreign Entities of Concern" (FEOC), the inspiring conversation with rock climber Alex Honnold regarding the Honnold Foundation, and the rise of distributed generation assets. The trio also highlights the "bright spot" stories of the year, including the EU surpassing 50% renewable consumption, renewables overtaking coal globally, and the operational success of solar and storage in Texas. Looking ahead to 2026, the discussion turns to major trends such as the massive energy demand from AI data centers, the launch of the "Power Circle" thought leadership group, and the critical need for better storytelling in the energy sector. Episodes Referenced: Episode 778: Alex Honnold Topic: The Honnold Foundation and solar for developing communities . Link: https://youtu.be/6bfzL4Ubnzc?si=Emh9Ql044x2L-0xx Episode 800: Nico Johnson and Lisa Ann Pinkerton Topic: 800th Episode Special where the tables turn and Lisa interviews Nico Link: https://youtu.be/2E6Xl5bOJik?si=AIpMe9mm5Ei7QMj3 Episode 817: Karl Anderson, Lektra Topic: Turning homes into micro data centers using solar and storage Link: https://www.youtube.com/watch?v=81VWHYMBzjQ Episode 821: Martin Hermann, BrightNight Topic: Deploying renewable energy at scale and hybridized systems Link: https://www.youtube.com/watch?v=-p6Vdv8nbWk Episode 842: Mark LaVerghetta, ReElement Technologies Topic: Critical minerals, reshoring supply chains, and green-washing concerns . Link: https://www.youtube.com/watch?v=vheSiSg46y8 Episode 870: The FEOC Episode Topic: "Foreign Entities of Concern," supply chain, and tariff barriers. Link: https://youtu.be/a2_8q1YODqA?si=8fuj9FZh0CTsp2m6 Episode 871: Adam James Topic: SunCast's 10th Anniversary and a return of the very first podcast guest Link: https://www.youtube.com/watch?v=P77HhU275nU This content was brought to you for FREE thanks to our sponsors: - CPS America: https://suncast.media/cps
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